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VP of Franchise Marketing

Remote | United States
Job ID 10094

Company Description

***Note to applicants: To be considered for this position, your experience MUST include senior marketing experience in a Franchise Model (or company).***

Our client is a franchise industry-leader, offering a supportive and dynamic work environment with comprehensive training and professional development opportunities. They value employees who are passionate, detail-oriented, and enjoy helping others. They have 20 years of successful growth and are looking to build upon that success for many years to come.

They proudly promote a positive work-life balance, providing schedule flexibility, while encouraging career growth within their rapidly expanding organization.

They emphasize quality customer service, teamwork, and a positive workplace culture, with an unwavering commitment to maintaining the highest standards of service.

Compensation

The total compensation package for this very important position includes, but is not limited to, the following:

  • Lucrative and robust base salary
  • Attainable and generous bonus structure
  • Comprehensive benefits package
  • Flexible/Remote position

The Opportunity

Join a visionary brand as the Vice President of Franchise Marketing, where your dynamic, driven, and service-oriented approach will be key to driving revenue growth for the organization. Reporting directly to the company’s President, you’ll develop and streamline innovative growth marketing strategies, focusing on performance channels like digital, direct, data, and social marketing. Your role will involve both relational and transactional marketing, building strong relationships with corporate leadership and entrepreneur.

This role is ideal for someone who has senior marketing experience in a Franchise Model (or company) and is both a strategic thinker and an empathetic leader, ready to drive success and inspire their team!

Position Description

As a sophisticated marketer, you’ll blend data-driven insights with creative execution, embracing strategic thinking and hands-on work. Advocate for brand education, foster innovation, and connect with diverse consumer markets. Your track record in scaling franchise businesses will help achieve ambitious growth goals. This role offers you a genuine stake molding the future of a renowned and industry-leading brand.

Marketing & Growth Objectives:

  • Drive customer acquisition, loyalty, and retention through innovative direct and data marketing strategies.
  • Partner with executive leadership to align brand strategy and optimize service offerings.
  • Measure and track marketing ROI, ensuring high returns on national and local campaigns.
  • Collaborate with key stakeholders on local marketing strategies.
  • Enhance customer acquisition and engagement across SEO, SEM, display, mobile, social, and more.
  • Develop new direct mail and email programs, and report performance metrics for actionable insights.

Team Leading and Functional Responsibilities:

  • Lead teams across Direct, Digital, Content, and Data marketing to support corporate growth.
  • Implement scalable systems and processes for predictable and transparent growth.
  • Inspire a collaborative, service-oriented team culture reflecting company values.
  • Ensure consistent brand and marketing messaging with Business Development and Customer Engagement teams.
  • Foster partnerships with key marketing service providers.

Experience

  • 10+ years of franchise marketing experience, focusing on performance marketing.
  • Expertise in building detailed customer segments and driving targeted engagement.
  • Proficient with diverse acquisition channels: email, direct mail, digital, social, radio, and more.
  • Deep understanding of digital channels and cross-channel customer migration.
  • Proven ability to build strong internal relationships and develop future leaders.
  • Appreciation for brands that value quality and customer engagement.
  • Experience in Fund Budgeting and Management.

Qualifications

  • Exceptional communicator who can simplify complex, technical topics.
  • Cultivates a high-performance culture with strong team satisfaction, reflecting the company’s mission and values.
  • Skilled at managing diverse stakeholders.
  • Reliable and service-oriented, delivering on commitments promptly.
  • Balances creativity with business acumen to forge impactful customer connections.
  • Self-aware, humble, authentic, and principled, maintaining composure in challenging situations.

Additional Information

Date Posted: July 24, 2024
Job Type: Permanent, Full-Time
Industries: Franchising
Job Categories: Senior Management
Manages Others: Yes
Required Travel: Yes
Relocation Assistance: No
Keywords:

Learn More About the Recruiter

Pat Laforet, CPC

As VP of Business Development, Pat Laforet plays a leading role in spearheading strategic growth initiatives across North America, with a particular emphasis on building and nurturing senior management relationships that drive the business forward.

How to Apply

Please click on the “Apply” button located elsewhere on this job posting (preferred) or email your resume to:
plaforet@stoakley.com

Existing Vacancy

This is a critical role within the organization and, following the recruitment and selection process, the selected candidate should expect to receive an offer promptly.

Use of Artificial Intelligence

We do NOT use artificial intelligence to screen, rank, or select candidates. The merits of every single application will be judged by a human. AI may be used to craft correspondence or write a job posting, but never in the decision-making as to candidate suitability.

About Stoakley-Stewart Consultants

Stoakley-Stewart Consultants Ltd. is an Executive Search/Recruiting Firm with an impressive domestic presence and strong international reach. We opened our doors in 1977 and have grown to be one of the most successful employment agencies in Canada. We house a team of top-notch consultants, each acting as a subject matter expert in their chosen field. As a result, we provide professional recruiting services to clients and candidates in a variety of industries. This expansive breadth of experience allows us, as a firm, to satisfy all of your hiring/employment needs.

Stoakley-Stewart Consultants Ltd. is committed to providing an inclusive and accessible recruitment experience. We consider all qualified individuals for client introduction and employment opportunities without regard to characteristics protected by applicable human rights legislation.

Accommodations are available upon request for applicants with disabilities throughout the recruitment, assessment, and selection process. If you require accommodation, please advise your Stoakley-Stewart recruitment consultant and we will work with you to meet your individual accessibility needs.

See ALL of our open jobs at: https://www.stoakley.com/opportunities/

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