Director of Franchise Development – Broker Network Focus

Broker Relationship Leadership

• Build and nurture strong alliances with top broker groups (e.g., IFPG, TES, FranServe).
• Act as the go-to point of contact for brokers—supporting them with tools, insight, and direction.
• Conduct engaging one-on-one meetings to showcase the franchise opportunity.
• Represent the brand at expos, conferences, and networking events to increase visibility and trust.

Broker-Focused Marketing & Lead Generation

• Oversee the design and execution of broker-specific campaigns, including webinars, email sequences, and standout marketing assets.
• Partner with internal teams to craft persuasive messaging tailored to broker needs.
• Identify, engage, and motivate top-performing brokers within existing networks.
• Seek out and forge new broker network partnerships aligned with strategic growth objectives.

Training & Enablement

• Deliver dynamic training sessions and webinars to help brokers understand the business model, unique value proposition, and target candidate profiles.
• Keep broker networks informed with regular updates, franchisee success stories, and industry insights.

Performance Monitoring & Optimization

• Track and analyze broker-driven lead flow and conversions, pivoting tactics as necessary.
• Provide leadership with insightful reporting on engagement metrics, deal progress, and broker performance.
• Collaborate closely with recruitment teams to ensure a seamless journey from broker introduction to signed agreement.

What Success Looks Like In This Role

• 100+ quality broker leads/month
• 5%+ lead-to-close conversion rate
• 20+ broker meetings/month
• 4–6 training webinars/quarter

If you’re passionate about empowering brokers, driving franchise growth, and playing a key role in a thriving national expansion story—this role was built for you.